Know Exactly What Podcast Ads Should Cost
PodRate tracks sponsor mentions across thousands of shows, calculates real CPM benchmarks by niche and audience size, and gives marketing managers the pricing data they need to stop overpaying.
Start Tracking — $16/moCancel anytime. No contracts.
Simple Pricing
Everything you need to buy smarter podcast ads.
- ✓CPM benchmarks across 30+ niches
- ✓Sponsor mention monitoring
- ✓Audience size segmentation
- ✓Weekly pricing digest emails
- ✓Custom show watchlists
- ✓CSV data exports
Frequently Asked Questions
How does PodRate estimate CPM rates?
We monitor sponsor mentions across thousands of episodes, cross-reference publicly available download data, and apply pricing intelligence models to estimate realistic CPM ranges per niche and audience size.
Which podcast niches are covered?
We cover 30+ niches including true crime, business, tech, health, finance, comedy, and more — with new niches added monthly based on user demand.
Can I track specific shows or sponsors?
Yes. You can add any podcast RSS feed to your watchlist and receive alerts when new sponsors appear or when CPM benchmarks shift in your target niche.